“How would you like to be the most innovative in your field?”

Business blueprints is an international research-led  marketing consultancy, providing services to hospitality companies.
We aim to help clients innovate to attract more customers and retain loyal ones.

The factor that sets us apart from other research agencies is our experience in both operating and marketing Restaurant businesses in our own right in addition to carrying out research exercises for our clients. This allows us to add value to research briefs, providing clients with the opportunity to explore more options for innovation.

RESEARCH by OPERATORS for OPERATORS

FIRST 2000 model for cutting labour costs- TiPi™

FIRST Retail Academies in the UK and Germany.

FIRST electronic shopper count system in the UK.

FIRST branded Food Court in the UK.

FIRST Key Performance Indicator Benchmark for shopping centres in the UK.

FIRST Mystery Diner programme in the UK.

FIRST successful Food Court in Ireland.

FIRST German mall to have over 25% of space given to leisure.

…and much more.

Market research is a means to an end, not an end in itself.  We see the money invested in research as providing the mechanisms to illuminate the scene and narrow the options down to finding a winning solution.

Market research variables are cost, time and accuracy and we balance these to find the best, most economic outcome.

The range of techniques we use are delivered by a dedicated field force, all of whom our market research society accredited as is business blueprints.

Our first step is a conversation with you to identify the problems you’re seeking to tackle, the measures you have already tried and the budget you’re allocating for the exercise.
This will allow me to produce a detailed proposal describing the steps we will take, the timing and cost allocation.

Guest surveys

We design concise, targeted questionnaires to ask the right mix of closed and open questions.
Our surveys can be delivered via face-to-face, email, SMS, comment cards or integrated into loyalty apps.
We provide segmented analysis (e.g. by visit frequency demographic, ) and clear recommendations.
As a former marketing director and operator, I focus on questions that drive actionable outcomes rather than vanity metrics.

Focus groups

We handle recruitment using screening surveys to assemble representative respondents.
I personally guide the discussion using a topic guide agreed with you and tailored to your objectives.
I then analyse transcripts and videos to identify recurring themes, emotional triggers and unmet  needs and translate them into concrete action plans for branding, operations and marketing strategies.

Mystery diners

I work with you to define the criteria that matter most. Mystery  diners are briefed  to behave like typical guests.
After each visit we produce a report with scores, narrative comments and photographic evidence where appropriate.
Aggregated results highlight patterns across locations and we use our operational experience to prioritise actions and training.