"How can research give you creative opportunities?"
Market research is a means to an end, not an end in itself. Many companies spend on research rather as a drunk uses a lamp-post, more for support than illumination.
Our first task therefore is to prepare the research plan to achieve the research objectives, balancing the trio of accuracy, time and cost.
We offer a comprehensive range of research techniques, using the services of a dedicated field force, all of whom are Market Research Society accredited.
Demoscope
This is a gravity modelling tool which quantifies catchment size and make-up and is the foundation for shopper visit predictions and expenditure by retail category.
Shopper Surveys
We use these to establish Key Performance Indicators - conversion, dwell-time, visit frequency, shopper satisfaction and spend, which we compare with our Bbenchmark, an aggregation of over 200 Centres' results.
This allows Centre management to focus resources on below-par areas of performance and to evaluate solutions based on responders' feedback.
Sesame Segmentation
We use a values based rather than a behavioural segmentation model in order to identify the 'triggers' most likely to deliver increased footfall.
Sesame is particularly useful for briefing the communications team on advertising, promotions and social media.
Qualitative Research
Our team of moderators is highly experienced in uncovering consumers' perceptions of retail environments and brands and are adept at presenting initiatives designed to enhance performance.
We pioneered the concept of Mall Walks where we conduct focus groups on the move to gain a deeper understanding of shopper journeys and detailed feedback on, for example, signage and Centre staff.
Retail Monitor
In shopping centres, Tenants represent a highly influential target group and we employ face-to-face interviews to measure their satisfaction with Centre managements' performances and the appeal of proposed initiatives.
Mystery Shopping & Dining
The growing realisation that 'service' and the 'visit experience' are fundamental to a Brand's or Centre's appeal has made this one of the greatest growth areas in research.
We have a formidable track record in the application of this technique, using both written reports and 'spy' cameras.